Meet the experts: Mads Grimstad from Universal Music

Mads comes from Denmark and is a classically trained opera singer. He studied at the Scandinavian Opera School in Denmark and is a baritone which is mid-range. Mads currently works for Universal, one of the largest record companies in the world. Whilst singing he was also involved in the record industry but opted for a change in career a few years ago. “I’m now a Senior Project manager taking charge of major international releases such as the global release of both the Eurovision Song Contest and the Junior Eurovision Song Contest". 

For Mads, it’s his first time at Junior Eurovision and he was honoured to be asked to be part of the expert panel. “I consider it to be an honour and for me it felt right as I worked with Malta’s winner from last year, Destiny. I’ve also worked with Poli Genova who presented Junior Eurovision last year and represented Bulgaria in the Eurovision Song Contest earlier this year”. 

When asked what he will be looking for on the big night he explained that the ability to perform live is crucial. “It’s a combination of the voice, the live performance and healthy technique. Of course it’s a kids show, it should be fun and I’ll be looking for those who are enjoying performing and who are able to share that happiness with the audiences. However, as a music industry professional, I’m also looking for someone who has a broad vocal talent with a big potential and who can be a star of the future”. 

Watch out for Mads on Sunday during the live show!