'Spin The Magic' revealed as Junior Eurovision 2022 theme26 September 2022 at 13:00 CEST
This year, Junior Eurovision returns for its 20th spin around the sun - in a never-ending whirl bringing joy and fun to young people.
To symbolise this, organisers have chosen an internationally recognised toy to feature across the branding of the Contest: the spinning top.
Hovhannes Movsisyan, CEO of Public TV of Armenia, explained:
'It was very important for us to choose a symbol that would reflect the magic of the competition, and the 20th spin of Junior Eurovision that would unite all the children taking part.'
'I am convinced that everyone has fond memories about this toy. While developing the idea, we realised that a lot of countries have spinning tops, each of them unique. This perfectly reflects the values of Junior Eurovision - everyone is united around the idea of magic, music and joy, and at the same time presenting a different song and performance.'
While known the world over, this particular variety of spinning top is unique in Armenian culture; featuring traditional patterns that appear on historical architecture, carpets, and costumes across the Host City of Yerevan.
These old-school wooden toys have been given a neon twist - quite literally - to reflect a modern Armenia.
The designs will feature across the show, with a spinning top produced in the colours of the flags of the 16 participating countries.
The 20th Junior Eurovision Song Contest will take place in the Karen Demirchyan Sports and Concerts Complex, in Yerevan, Armenia, on Sunday 11 December at 16:00 CET.