BNT, together with 13 cities - one for each year Junior Eurovision has taken part-, will work together to spread the #discover motto around the country.
In the #discover Bulgaria campaign, artists and children in the 13 cities will be invited to paint some of the most beautiful places in their region. The cities themselves will then choose the best painting, which will be put on display in a special art exhibition during the Junior Eurovision week in November.
Renowned Bulgarian painter Ivan Yahnadzhiev will be leading the project, and has already designed 13 murals branded with the Junior Eurovision 2015 logo. He will undertake a special painting of the famous Alexander Nevsky in Sofia as part of the campaign.
The official #discover Bulgaria event will take place on 26 September. Cities taking part are: Belogradchik, Blagoevgrad, Varna, Burgas, Veliko Tarnovo, Gabrovo, Kazanlak, Lovech, Plovdiv, Ruse, Sofia, Stara Zagora and Shumen.